Digital Accessibility Is More Than Compliance – It’s a Mindset Centered on the User

This initiative was incredibly significant—and, let’s be honest, at times quite demanding. On one hand, there were audits, technical tasks, spreadsheets, and checklists. On the other, there was the growing awareness that real people, who often face challenges that others don’t—like low contrast, inaccessible keyboard navigation, or form issues with screen readers—are on the receiving end. For many, these are not minor inconveniences, but actual digital barriers.

That’s why we redesigned our surveys and questionnaires with accessibility in mind. Together with Accens, who ran a detailed audit, we introduced specific improvements:

• better color contrasts,
• full keyboard navigation,
• clearer and more consistent form structures,
• stronger support for assistive technologies.

These changes mean our surveys now meet WCAG 2.2 standards and are easier to complete for everyone—without frustration, without barriers.

It’s important to remember that accessibility isn’t just about users with permanent disabilities. It’s about real-life situations: a broken arm, temporary vision issues, recovering from eye surgery, or simply trying to complete a survey on a noisy bus. Accessibility makes a difference in all of these cases.

And while we’re proud of the progress, we also recognize that accessibility is never “done.” It’s a continuous process that combines UX thinking, empathy in design, and attention to detail. Our role as tool providers is to ensure the surveys are accessible “out of the box.” But we also share responsibility with our clients, who create the content—choosing colors, images, or videos. That’s why we’ve prepared simple guidelines to help them keep accessibility in mind when building their own surveys.

This is also the perfect moment to express our appreciation to everyone involved—from developers and product managers to testers—who contributed to this work. Projects like these succeed when diverse skills converge. And that’s exactly why they’re so worthwhile.

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